Don’t think of them as “Customers” or “Patrons”, think of them as “Users”. Whatever thing you’re selling, it’s not what it does that’s interesting; it’s how people use it that’s interesting. “People Matter. Objects Don’t.” Exactly.
Words pointing…
Don’t think of them as “Customers” or “Patrons”, think of them as “Users”. Whatever thing you’re selling, it’s not what it does that’s interesting; it’s how people use it that’s interesting. “People Matter. Objects Don’t.” Exactly.